DR. PHILIP ZIMBARDO: Stanford Prison Study to Heroic Imagination Project

 “What pushes some people to become perpetrators of evil, while others act heroically on behalf of those in need?”
~ Dr. Philip Zimbardo

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Hear Dr. Philip Zimbardo, one of the most influential psychologists of our time for his disturbing discoveries from his Stanford Prison Study, talk about the importance of being an “everyday hero.”

"Each and every seemingly ordinary person on this planet is capable of committing heroic acts." from Dr. Philip Zimbardo's HeroicImagination.org website.
“Each and every seemingly ordinary person on this planet is capable of committing heroic acts.” from Dr. Philip Zimbardo’s HeroicImagination.org website.

Dr. Philip Zimbardo

“Mr. Psychology”

“Most people want to take effective action in challenging situations, they just don’t know how.” -Dr. Philip Zimbardo Ferne Millen Photography
“Most people want to take effective action in challenging situations, they just don’t know how.” -Dr. Philip Zimbardo Ferne Millen Photography

A professor emeritus at Stanford University, creator of The Stanford Prison Experiment, former President of the American Psychological Association, and award-winning designer and narrator of the 26-part PBS series, Discovering Psychology, Dr. Zimbardo has spent over 50 years teaching and studying psychology. Aptly described at his keynote address at the 2017 Evolution of Psychotherapy Conference as “Mr. Psychology” by Dr. Jeffrey Zeig, the breadth, depth, and impact of Zimbardo’s contributions to the field of Psychology and to society is unsurpassed. His work is reflected in his 60+ books and over 600 professional and popular articles and chapters, among them: Shyness, The Lucifer Effect, The Time CureThe Time Paradox and most recently Man, Interrupted.

Dr. Zimbardo currently lectures worldwide and is actively working to promote his non-profit The Heroic Imagination Project.

EVERYDAY HEROISM CHAMPION

Deeply compassionate about the human condition and the implications of our behavior on the lives of others, Zimbardo’s current research looks at the psychology of heroism, asking the poignant question: “What pushes some people to become perpetrators of evil, while others act heroically on behalf of those in need?” His work offers a creative empowering spin on turning the negative social processes of conformity, obedience, and the bystander effect upside down.

“THE POWER OF ONE: Be there first; if you don’t act, who will?”

~Dr. Philip Zimbardo

Having grown up in a ghetto in South Bronx in a poor Sicilian family, he witnessed first-hand how poverty and other social pressures can unfortunately lead "good" kids into doing "bad" things.
Having grown up living in a South Bronx ghetto in a poor Sicilian family, Zimbardo witnessed first-hand how poverty and other social pressures and disadvantages can lead “good” kids into doing “bad” things.

Stanford Prison Study (1971)

Dr. Phillip Zimbardo is one of the most influential social psychologists of our time for his ground-breaking and disturbing discoveries of the infamous Stanford Prison Study. What his research project (along with Dr. Stanley Milgram’s electric shock obedience experiment) unveiled about the human potential for cruelty and unquestioned obedience to authority was and continues to be a wake-up call for all of us.
These experiments unequivocally revealed how good people can do things that are evil. Zimbardo named this process “The Lucifer Effect” – a concept that has powerful implications on not only the individual, but on an institutional and societal level as well. Having grown up living in a South Bronx ghetto in a poor Sicilian family, he witnessed first-hand how poverty and other social pressures and disadvantages can lead “good” kids into doing “bad” things.

 

In creating and implementing this study, Zimbardo was himself brought to his knees as he personally discovered how easily the vortex of evil can tempt and bring down even the best-intentioned psychology researchers themselves, demonstrating how no one is immune from the capacity for evil. This experience forever humbled Zimbardo and ignited his passion for cultivating the capacity for kindness, courage and heroism as much as possible and became the seed for his later founding of The Heroic Imagination Project.

Now on NETFLIX!

“We all have the potential for Good and Evil.” ~Dr. Philip Zimbardo

“All Evil begins with 15 volts. For Jews forced to wear a yellow star.”

Dr. Philip Zimbardo, Social Psychologist talking about Dr. Stanley Milgram’s Obedience Experiment”

Stand up, Speak out and say “That’s wrong”

A passionate educator and advocate for everyday heroism, Zimbardo has devoted his life to sharing his knowledge about the human condition to help cultivate kindness, courage, and positive deviancy. Helping reduce bullying as much as increasing individual and collective consciousness in living with a humane heart, Zimbardo’s vision offers a new perspective on the #StandUpSpeakOut Movement that has recently been reignited.

CHANGE THE WORLD 

Theme song for The Heroic Imagination Project by Audrey Proulx

“The question you have to ask yourself: What is the ripple effect going to be in your life?”

~Dr. Philip Zimbardo

Helping ordinary people recognize their power to act heroically has been a dream of Dr. Zimbardo’s for over two decades. ~HeroicImagination.org
“Helping ordinary people recognize their power to act heroically has been a dream of Dr. Zimbardo’s for over two decades.” ~HeroicImagination.org

Heroic Imagination Project

The Heroic Imagination Project (HIP) non-profit is Dr. Philip Zimbardo’s proudest and most important social initiative and will likely be his greatest legacy. HIP applies what we know from social psychology and related research to create positive social change. Poignantly aware of the very real dangers of conformity, obedience and the bystander effect, The Heroic Imagination Project is actively promoting kindness and other pro-social behaviors to reduce bullying and other negative social influence around the globe.

“No one is exempt from the possibility of being coerced by the dark side of human nature.”

~ HeroicImagination.org

 

If you would like to learn more about Dr. Philip Zimbardo & The Heroic Imagination Project:

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Dr. Theresa Nicassio, Registered Psychologist #1541 | Voice of HOPE...Making a Difference Behind Closed Doors & Beyond
Dr. Theresa Nicassio, Registered Psychologist #1541 | Voice of HOPE…Making a Difference Behind Closed Doors & Beyond

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About Dr. Theresa

A Registered Psychologist in Vancouver, Canada, Dr. Theresa Nicassio is an integrative health and wellness educator who is fiercely committed to advocating for empowerment, inclusivity, and kindness in all its forms.

Passionate about making the world a better place, Theresa contributes to social, emotional, and environmental transformation using her professional knowledge and personal experiences for the betterment of society and the planet.

“If self-reliance and radical kindness are subversive… count me in!”

 ~Dr. Theresa 

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